Sphere of Influence Reactivation: Wake Up Your Database

A calm, non-salesy 4-touch sequence for reconnecting with past clients and sphere contacts you have not spoken to in a while — without feeling like a telemarketer.

WHAT’S INSIDE:

• 4-touch reactivation sequence (Email → Text → Gift → Call)

• Segmentation framework — sort your sphere into Hot / Warm / Cold

• Reactivation email templates (5 variations)

• Text message scripts (short and personal)

• “Life event” trigger system

• Referral ask scripts for the right moments

• Notion / Sheet tracker to log every touch and reply

TIME IT SAVES:

Turns “catch up with 200 people” into a sequence you can set up in an afternoon and then work in short daily batches.

USE IT FOR:

• A new listing you want to announce to your sphere first

• A database that has gone quiet for 18 months or more

• A rate move that gives you a natural reason to reach out

• A quarter where you want referrals without cold prospecting

WHO IT’S FOR:

Referral-based agents with 50 or more past clients who feel awkward re-engaging a database that has gone quiet.

Built by TFBTech — Tech For Small Business.