Rate Impact Explainer: Same-Day Reaction Kit

Turn any rate-moving headline into a buyer email, a seller email, a social post and a reel script in about 90 seconds. Built and used in an active Columbus real estate business.

WHAT’S INSIDE:

• Same-day reaction kit (email + text + social + reel script)

• Pre-built explainers for Fed cuts and hikes, CPI releases, jobs reports, mortgage rate jumps and major headlines

• Buyer and seller versions of every message

• Local market data overlay you adapt to your own city

• “Should I buy or sell now?” decision framework for client conversations

TIME IT SAVES:

Replaces an evening of writing and second-guessing with a kit you can send the same day the news breaks.

USE IT FOR:

• The Fed meets this afternoon and you want to send tonight

• CPI drops in the morning and you want a post before lunch

• Rates move 30 bps or more and your sphere needs context

• A client asks “should we wait?” and you want a clear framework

WHO IT’S FOR:

Realtors with a sphere list who want to be the first calm, accurate voice in the inbox after a market-moving event.

Built by TFBTech — Tech For Small Business.