Walking into a listing appointment unprepared is the #1 reason agents lose listings. But building a real CMA + listing strategy brief takes 2–3 hours you don’t have. Most agents wing it. Most agents lose the listing.
The Pre-Listing Appointment Prep gives you a 1-page brief you can read in the car before you walk in.
WHAT’S INSIDE:
• 1-page pre-listing brief template (car-readable)
• CMA prep framework — how to position price, not just quote it
• Opening strategy — the first 5 minutes that win or lose the meeting
• Objection responses (“Zillow says…”, “We want to list for…”)
• Competitive differentiators cheat sheet
• Close script — how to ask for the listing without being pushy
• Post-appointment follow-up sequence (3 emails + 1 text)
USE IT WHEN:
• Listing appointment tomorrow — need brief tonight
• Expired listing lead called back — need to re-pitch
• Luxury listing — need heavier comps and differentiators
• Competing against a friend/family referral
WHO IT’S FOR:
Listing agents at every level. Especially valuable for agents converting 40–60% of appointments — this typically pushes that to 65–80%.
ROI:
One extra listing won per year = $18K+ GCI. If this pushes your conversion rate up even 10%, you’ll win 2–3 extra listings/year. 300x+ ROI per year.
Built by TFBTech — Tech For Small Business.
Walking into a listing appointment unprepared is the #1 reason agents lose listings. But building a real CMA + listing strategy brief takes 2–3 hours you don’t have. Most agents wing it. Most agents lose the listing.
The Pre-Listing Appointment Prep gives you a 1-page brief you can read in the car before you walk in.
WHAT’S INSIDE:
• 1-page pre-listing brief template (car-readable)
• CMA prep framework — how to position price, not just quote it
• Opening strategy — the first 5 minutes that win or lose the meeting
• Objection responses (“Zillow says…”, “We want to list for…”)
• Competitive differentiators cheat sheet
• Close script — how to ask for the listing without being pushy
• Post-appointment follow-up sequence (3 emails + 1 text)
USE IT WHEN:
• Listing appointment tomorrow — need brief tonight
• Expired listing lead called back — need to re-pitch
• Luxury listing — need heavier comps and differentiators
• Competing against a friend/family referral
WHO IT’S FOR:
Listing agents at every level. Especially valuable for agents converting 40–60% of appointments — this typically pushes that to 65–80%.
ROI:
One extra listing won per year = $18K+ GCI. If this pushes your conversion rate up even 10%, you’ll win 2–3 extra listings/year. 300x+ ROI per year.
Built by TFBTech — Tech For Small Business.
