Listing Launch Playbook: 5-Day Coordinated Launch

A coordinated 5-day launch plan for every new listing, so going active means more than one Instagram post. The content is written for you — swap in the address, the photos and the details.

WHAT’S INSIDE:

• 5-day launch timeline (Day -2 through Day +2)

• Content kit for each day: IG post, Story slides, FB post, LinkedIn, email blast, reel script

• Sphere announcement script

• Just-listed postcard + door hanger Canva designs

• Open house promotion plan (FB events, Nextdoor, sphere)

• Pre-launch hype strategy (Coming Soon content)

• Agent-to-agent outreach list

TIME IT SAVES:

Replaces several hours of writing and scheduling per listing with a ready-made plan you fill in once.

USE IT FOR:

• A listing going active this week

• A Coming Soon period where you want to build momentum

• An open house you need to promote on short notice

• A relisting that needs a fresh launch

WHO IT’S FOR:

Listing agents who want every listing to launch like an event instead of a single social post.

Built by TFBTech — Tech For Small Business.