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When a listing goes active, most agents post once on IG and hope. The best agents run a coordinated 5-day launch that generates buzz, showings, and offers. This is that playbook.
WHAT’S INSIDE:
• 5-day launch timeline (Day -2 through Day +2)
• Content kit per day: IG post, Story slides, FB post, LinkedIn, email blast, reel script
• Sphere announcement script — the message that produces referrals
• Just-listed postcard + door hanger Canva designs
• Open house promotion plan (FB events, Nextdoor, sphere)
• Pre-launch hype strategy (Coming Soon content)
• Agent-to-agent outreach list
WHO IT’S FOR:
Listing agents who want every listing to launch like an event. Agents whose listings tend to sit at average DOM — this consistently beats market-average DOM by 20–40%.
ROI:
Coordinated launches typically get 40% more showings in the first week and sell 15–25% faster. Faster sales = happier sellers = more referrals.
Built by TFBTech — Tech For Small Business.
When a listing goes active, most agents post once on IG and hope. The best agents run a coordinated 5-day launch that generates buzz, showings, and offers. This is that playbook.
WHAT’S INSIDE:
• 5-day launch timeline (Day -2 through Day +2)
• Content kit per day: IG post, Story slides, FB post, LinkedIn, email blast, reel script
• Sphere announcement script — the message that produces referrals
• Just-listed postcard + door hanger Canva designs
• Open house promotion plan (FB events, Nextdoor, sphere)
• Pre-launch hype strategy (Coming Soon content)
• Agent-to-agent outreach list
WHO IT’S FOR:
Listing agents who want every listing to launch like an event. Agents whose listings tend to sit at average DOM — this consistently beats market-average DOM by 20–40%.
ROI:
Coordinated launches typically get 40% more showings in the first week and sell 15–25% faster. Faster sales = happier sellers = more referrals.
Built by TFBTech — Tech For Small Business.